In this episode, I have some fun talking about the traditional marketing funnel and how it relates to dating. Over my career I used the dating analogy many times to describe what is happening within marketing (and how you shouldn’t date shoppers like you’re a desperate brand). To illustrate this concept, I talk about different funnels in four product categories: automotive, mobile phone, grocery, and restaurants; and possible solutions to move shoppers through the funnel.
A lot has been written about the likeability Super Bowl commercials often ranking the commercials based on viewer popularity. What hasn’t been discussed is the impact of these ads on business. That’s the subject of this podcast. I will discuss the effectiveness of different commercials based on their ability to move mind.
Every year many people make a New Year’s resolution. Most people are unable to keep their resolution. Why do we fail? Well, we fail to understand the core motivation fueling the habit. This fact is also true for shoppers. Many marketers fail to alter a shopper’s habits, because the are unable to pinpoint their core desire.
The holiday shopping season is a clash between the demands of gift buying and your Shopper DNA. This holiday clash can push people to shop outside of their shopper preference leading to stress. These archetypes drive specific holiday shopping behaviors. This episode is based on a chapter called Fight, Flight, or Buy in my upcoming…
In the very first episode, I will discuss my journey to discover our Shopper DNA and how you can leverage it to grow market share. My introductory episode will cover the discovery of Shopper DNA with an in-depth look into three core DNA strands: Wallet, Time, and Brand. This DNA affects the ability for an…
