What is your Shopper DNA?

Uncover your Shopper DNA in just 5 minutes!

The Primal Survey is an extensive survey delving into motivations and decisions a shopper makes when buying a specific product. At the core of the survey are a series of questions which uncover the shopper’s DNA.

Below you will find four different versions of this question set for you to take and find your DNA. After completing the survey, use the survey scoring document to determine your typology.

To learn about your typology, go to the Primal Shopper Overview.

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