There is no doubt COVID has impacted our shopping. There are different factors are affecting the way we shop from businesses being closed to lockdowns to self-quarantine due to health risks. Regardless of the reason, many shoppers are forced to try different channels and retailers to get what they need. For some it may feel…
We are in the midst of the holiday shopping season. To celebrate the holiday shopping season, I thought I would do a reprise of last year’s holiday episode (Fight, Flight or Buy. The impact of the Holiday Retail Season on your Shopper DNA) mashed up with several questions I found interesting for the 2019 shopping…
Amazon’s Prime Day is upon us, again. There is plenty of chatter out there on great deals, how to shop Prime Day, and how other retailers are trying to take advantage of Amazon’s big day, but very little on how (and who) Prime Day is affecting. The goal of this podcast is to look at…
Its one thing to predict the weather, its another to change the weather. As marketers, we are not in the business of forecasting, we are in the business of changing shopper behaviors. We need to be rainmakers. To do this, we need to understand the primal nature within shoppers – the constant that controls the effectiveness of our marketing.
