Episode 3: A New Year’s Resolution: Use Marketing to Change the Shopper’s Stripes
Every year many people make a New Year’s resolution. Most people are unable to keep their resolution. Why do we fail? Well, we fail to understand the core motivation fueling the habit. This fact is also true for shoppers. Many marketers fail to alter a shopper’s habits, because...
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Episode 1: Shopper DNA Discovery! A look at our Shopper DNA and how to use it to grow Market Share
In the very first episode, I will discuss my journey to discover our Shopper DNA and how you can leverage it to grow market share. My introductory episode will cover the discovery of Shopper DNA with an in-depth look into three core DNA strands: Wallet, Time, and Brand. This...
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