There is no doubt COVID has impacted our shopping. There are different factors are affecting the way we shop from businesses being closed to lockdowns to self-quarantine due to health risks. Regardless of the reason, many shoppers are forced to try different channels and retailers to get what they need. For some it may feel…
What this book is about is one “shopper truth” worth telling – a primal truth. A primal truth that gets at the core reasons why some shoppers are passionate deal-seekers while others are passionate about their brands. The truth about why some shoppers detest shopping while others can’t stop.
My hope is that this book will convince you to stop and think about your own beliefs about marketing and advertising. If I do that, then I will consider this book a success.
In the very first episode, I will discuss my journey to discover our Shopper DNA and how you can leverage it to grow market share. My introductory episode will cover the discovery of Shopper DNA with an in-depth look into three core DNA strands: Wallet, Time, and Brand. This DNA affects the ability for an…
