There is no doubt COVID has impacted our shopping. There are different factors are affecting the way we shop from businesses being closed to lockdowns to self-quarantine due to health risks. Regardless of the reason, many shoppers are forced to try different channels and retailers to get what they need. For some it may feel…
Every year many people make a New Year’s resolution. Most people are unable to keep their resolution. Why do we fail? Well, we fail to understand the core motivation fueling the habit. This fact is also true for shoppers. Many marketers fail to alter a shopper’s habits, because the are unable to pinpoint their core desire.
