Tag: Kohl’s

Ep 13: The Theory of Innumeracy: How a Math Challenged America affects your Pricing Strategy

In America many people are math challenged. Math doesn’t come easy, and complicated math is even more challenging. When I say complicated math, I am not talking algebra or calculus, rather I am referring to applying percents and fractions. This is the theory of innumeracy. Innumeracy is to numbers as illiteracy is to reading. And…

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