Most people have a desire to be green. A desire to recycle. A desire to reduce their carbon footprint. A desire to make the world a better place for future generations. However, most people’s desires fail to manifest itself in consistent behaviors. Especially when it comes to eco-shopping, our continual purchasing of plastic bottles is…
While the approach to branding hasn’t changed since the 70s, the media landscape has exploded with ever expanding channel options, more robust targeting, and all leading to the tsunami of ads the pummel consumers daily. So, is the 1970’s approach still effective today or do we need to rethink how we emotionally connect brands with people?
