Ep1: Shopper DNA Discovery! A look at our Shopper DNA and how to use it to grow Market Share
In the very first episode, I will discuss my journey to discover our Shopper DNA and how you can leverage it to grow market share.
My introductory episode will cover the discovery of Shopper DNA with an in-depth look into three core DNA strands: Wallet, Time, and Brand.
This DNA affects the ability for an advertiser to grow market share. Our shopper DNA makes up a motivational layer within the retail space. I will discuss how the motivational layer impacts your marketing, and how to unlock the Shopper DNA within the motivational layer to grow market share.