Ep9: Activating the Primal Shopper

The final episode about the book release focuses on activating the learnings from the book. In the previous podcasts, I discussed the 18 Primal Principles driving shopper behavior and how the effectiveness of marketing tactics are affected by a shopper’s DNA. In this podcast I touch on different ways to activate Primal Shopper.

If player is not working, click here to listen to Podcast

I will cover the following four topics about activating the primal shopper in this podcast:

  • The Two Mindsets: Mind share is about moving two different mindsets: attitudinal and behavioral. I kick-off the episode by going through the nuances of each mindset.
  • Passion Platforms: Attitudinal is predicated on creating an emotional connection. As an example of this concept I talk about passion platforms. I created these platforms to connect with travel planners and influence their destination.
  • Decision Optimization: Behavioral movement is about influencing the shopper’s decision path. A shopper’s journey is a series of decisions (or decision path) leading up to purchase. I discuss how to optimize the shopper’s decision path to increase conversion.
  • The Shopper Sandbox: A big part of activating primal shopper means coming up with ideas based on shopper insights. I switch gears with the last topic and focus on the art of brainstorming. Specifically, how to focus brainstorming within agencies to generate ideas that will move your shopper.  

Purchase Your Copy of Primal Shopper

Related Posts

© All Right Reserved Primal Shopper 2019