Ep 12: Eco-Shopping: Why do we want to be green, yet fail to shop green?

Most people have a desire to be green. A desire to recycle. A desire to reduce their carbon footprint. A desire to make the world a better place for future generations. However, most people’s desires fail to manifest itself in consistent behaviors. Especially when it comes to eco-shopping, our continual purchasing of plastic bottles is puzzling considering the global impact they are having on the ecology.

In this podcast I investigate why shoppers have or lack an eco-conscious when shopping. The irony is they want companies or brands to be green and have sustainable strategies, yet most shoppers fail on their part to make the right eco-choices. It is well documented on why people recycle (or don’t), but I am more interested in going beyond that and probe the question of:

Why do people make the eco-decisions that they do (or don’t) in the store?

If player is not working click here to listen to podcast.

The answer to this question is based on our innate desire as it relates to truly being green. I walk through five desires or eco-mindsets as an explanation for how we shop green (see below). I conclude the podcast by discussing what are the ways to truly change our eco-behaviors.

Shopper Eco-Mindsets

Podcast Links:

Planet or Plastics: We Made Plastic. We Depend on It. Now We Are Drowning in It.
National Geographic Article (June 2018):  https://www.nationalgeographic.com/magazine/2018/06/plastic-planet-waste-pollution-trash-crisis/

Factors the Impact Consumer Recycling
Corporate Social Responsibilities Wire (CSR Wire) : https://www.csrwire.com/blog/posts/1797-factors-that-impact-consumer-recycling-behaviour

Do Bottle Bills Boost Recycling
Waster 360: https://www.waste360.com/legislation-regulation/do-bottle-bills-boost-recycling

Plastic Bags Embarrassing Message
NY Times: https://www.nytimes.com/2019/06/12/world/canada/plastic-bags-embarassing-messages.html

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